GREEN EAGLE
GE (Green Eagle Seeds) is pioneer and have been focusing in the manufacturing, distribution and export of high quality vegetable seeds with high tolerance against hot climate.
Services
Logo, Identity &
branding, Campaign
Client
Sin Seng Huat Seeds
Year
2023
GE
FERTILIZER
A brand evolves as it grows.
This project reimagines the original logo into a more modern, refined identity — reflecting the brand’s expansion, clarity of vision, and future direction.
The new design strengthens recognition while remaining flexible across digital, physical, and experiential touchpoints.
Brand continuity strategy
从1936走来，品质始终如一。
从老招牌出发，迈向全新标志。
This project celebrates the brand’s heritage while introducing a renewed identity for the future.
We are not replacing the old brand.
We are carrying its trust forward into a new identity system.
Packaging & Label Design
A comprehensive packaging system was developed for Green Eagle, covering fertilizers, soil conditioners, and seed products.
The design focuses on brand consistency, product differentiation, and clear communication of technical information, creating a scalable visual system that supports future growth and brand evolution.
The packaging system achieves:
✔ Strong shelf presence
✔ Clear product differentiation
✔ Scalable design system for future expansion
✔ Improved brand consistency across all touchpoints
✔ Better communication of product benefits
