MetaFert & Metagro
This project showcases a comprehensive design collaboration between manADwork Creative and MetaFert Sdn Bhd, a Malaysia-based agricultural company specializing in high-quality fertilizers and sustainable crop solutions.
Services
Brand & Design
Client
MetaFert Sdn Bhd
Year
2024
Working across both the MetaFert master brand and its extended Metagro product line, the project focuses on building a clear, scalable visual system for a diverse range of agricultural products—from compound fertilizers to water-soluble and specialty formulations.
Our role was to translate complex agronomic information into structured, visually engaging packaging that enhances usability, clarity, and market differentiation. Each design is developed with a strong emphasis on hierarchy, color coding, and product segmentation—allowing farmers, distributors, and retailers to quickly understand and navigate the product range.
Beyond functional communication, the work elevates the brand’s presence by introducing a more contemporary and confident visual language. The MetaFert brand reflects reliability and technical precision, while Metagro extends into a more dynamic and product-focused identity—supporting innovation and adaptability within the agricultural market.
Through this integrated approach, the project demonstrates how design can unify multiple product lines under a cohesive brand system—strengthening recognition, improving communication, and positioning MetaFert as a forward-thinking partner in modern agriculture.
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Metagro
A comprehensive brand and packaging system for MetaFert and Metagro, transforming complex fertilizer products into clear, structured, and visually distinctive solutions for the agricultural market.
